Iconic LA

Exploring LA Through New Lenses

Highlighting small businesses, neighborhoods, creatives, and people that make up the fabric of the City of Los Angeles

Districts

Neighborhoods

Small Businesses

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Traditional Stock

Overused & Stereotypical

Iconic Difference

Inclusive & Representative

Expanding Stock Photography for City Departments

Iconic LA wants to expand the City’s local stock photography catalog to be more inclusive and representative of City neighborhoods. The project will mobilize local talent (college students and the creative economy) to capture the imagery. Angelenos know their communities, and their lens captures the magic of the City.

Redefining City of LA Icons

Icon is defined as person or thing regarded as a representative symbol or as worthy of veneration. Iconic Los Angeles redefines what it means to be iconic in Los Angeles through the lens of Angelenos. Stories of the people, businesses and neighborhoods that make up Los Angeles. Stock photography of L.A. neighborhoods and communities that are based on diversity, equity, and inclusion.

The Mayor’s Office, the City of LA, Rebrand Cities and LA’s creative

City of Los Angeles

Identifies the stories, local businesses and creatives. Ensures equitable coverage of neighborhoods.

Rebrand Cities

As the lead creative agency, manages the process from beginning to end.

Creative Economy

Local creatives provide photography that helps redefine Los Angeles’ iconic communities

Promote the Hidden Gem Found Throughout Your City

Rebrand Cities is redefining how cities, small businesses, brands and people impact the world. As the stock photography business unit we identify local businesses and neighborhoods to help ensures equitable coverage.